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Mercedes-Benz is advertising as art: All or nothing of the City Jungle’s King.

Mercedes-Benz is advertising as art

Today we won't to be talking talk about Mercedes cars, (if only a little) and it is not advertising post. We can say: “The Future of The Automobile”, “Unlike any other”, “Engineered to move the human spirit”. Over the years the company has become not just an epithet for the "comfort" words and it was being a cult. What's the secret of the popularity of Mercedes-Benz? Why is that not a creation — is a piece of art?

Mercedes-Benz is advertising as art

Literally, for a day ago I came across a new Mercedes-Benz’s advertising, named “King of the City Jungle”. I couldn’t understand why it is so memorable? What the special about it? Why do I always thinking about that lion? Of course, didn’t about the Mercedes. Why I’am I thinking about the advertising? Don’t you believe? Just look at it.


1. Mercedes-Benz. The Future of the Automobile

All we know Mercedes-Benz cars aren’t just luxury, comfort, quality. The advertising declares openly: Mercedes-Benz - The Future of the Automobile.
Yes this is the future. Why? Because over the years they did become to a better company. Everything connected by the emblem have especial spirit, impregnated and inspired by every slogan, every advertising and carries a meaning.
Turning to Mercedes-Benz advertising, it is remembered by a lot of people. People who viewed this work of art, had liked, moreover it caused a storm of emotions.

“One of the best ads i've seen in a very long time“.
“One of the best commercials in a while!“
“The best commercial ever“
“At last, a good ad from Mercedes“.
“Hello! @mercedes plz tell me the song name at the end of video!! “ 
(from YouTube)

There is started a real debate about the Leo, which played the main role in Mercedes-Benz “King of the City Jungle”. I’ll explain the point to those who didn't understand it, and didn't notice the “ALPHA” journal. In spite of the hustle and bustle and business the king of the modern jungle can feel the nature — when he's been in the Mercedes car.

Mercedes-Benz is advertising as art

What nonsense? All is contrary to all good sense, to the good sense of simple person, whom doesn’t burden with cases. Now just imagine what is the car should be for the king of beasts of the modern world (the animal) makes himself (lion) could feel in his environment?

2. Mercedes-Benz. Unlike any other
Who else came to this idea? Who else can come up with something similar? Do not just to create, but do it very beautifully. For what I am saying? Engineers and marketers of Mercedes-Benz company must be awarded.
Mercedes-Benz is advertising as art

The promotional video deserves to be among the first. These guys deserve to call themselves kings of the City JungleDespite the fact that everything is already invented, they come up with something that is obvious and make it not just beautiful and memorable with a lion's courage. Moreover, they are not afraid to be strange or do something stupid.

It is a masterpiece, masterpiece of the devotees, which understand more than other people, people devoted to the idea of the concept, and it is not in features of the Mercedes car and not even that:

Innovation: Mercedes-Benz never stops developing new ways to realize the potential of the road head.
Performance: As a brand, Mercedes-Benz unites all facets of performance to engineer something you can’t get from a spec sheet.
Design: Mercedes-Benz combines artistry and engineering to develop vehicles that are visionary from the tip to the tail end.
Safety: Mercedes-Benz continues each year to create technology that helps protect from and prevent collisions.
Environment: As a company, Mercedes-Benz respects the planet and knows the impact the automotive industry has on it, for that and many other reasons, they work hard to reduce their negative impact on the environment.

Everyone, even the person with the lowest position in company is devoted to the ideology of the Mercedes, I’m sure.

3. Mercedes-Benz. Engineered to move the human spirit
Spirit, but rather to say — the meaning or ideology. I'm sure that work in Mercedes is subjected by the ideology. Is it good or bad – we haven’t rights to judge, but an ideology — a unique thing. When I look at the Mercedes car, I do realize that there's even an every detail is filled with meaning, always and everywhere. All imbued with the spirit of patriotism in relation to the automotive industry and motor sports. There is the motto is the comfort and the soul of the car. We have the same in common.
Mercedes-Benz is advertising as art

The guys from Mercedes-Benz are raise the bar higher and higher, year by year. They do higher the understanding of cars and motor sports higher and higher, and they don't be afraid to be misunderstood. Perhaps that’s why in Sport Department have plans for 2019.
Anyway, as long as the atmosphere of these iron horses will be saturated with meaning, a special spirit and deep meaning would be in the slogans, Mercedes-Benz would be on top of popularity. Because these guys didn’t repeat by, they are done create, but the most importantly thing — is the belief in creation and making it is beautifully. 
Thank you.

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Taisiya Lavrova

Russian motorsport's journalist, a painter. I enjoy to motivate you by posts about bravest drivers and most beautiful autodromes. If you like it, follow me.

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