Welcome to the 'Other side'. Why Liberty Media wants a new F1 logo?
Formula one - is so classic that has become a real tradition. Moreover, the logo of the Queen of Motorsport is the same tradition, such as red color for Ferrari F1 team. I'm talking about Scuderia Ferrari, because it's not so easy with it. It is not so obvious to us how much to Ferrari's direction. Meanwhile we are trying to understand budgets and restrictions for next year, (Moreover, we are forget about "Halo" system ), Liberty Media is not going to be limited.
Recently we did known that would see a new logo in Abu Dhabi GP, new F1 logo our traditional Queen of racing. What is the reaction of fans? Although, it's nothing unusual.
It is believed that liberty Media create a new Formula One era, that does not resembled by the reign of Bernie Ecclestone. The bottom line - is the brand of the product "Formula 1". Honestly, I don't like it. And here is my 'no' - it is the tradition that has developed by not one year. By the way, Liberty Media's direction doesn't so long for radical changes.
If we're talking about the changes, than we need to talk about financial side. We are all known that change , though is the engine of progress, not always, but is. Do we need the Formula -1 progress? Of course do. What kind of result would be after all these changes - is hard to say.
Since the moment, that we talking of popularity, how to be silent about finances. Let's assume the above activities do need financial investment, and if you currently do imagine a few zeros, it is quite considerable. Food for thought: changed logo, which is waits Formula One in Abu Dhabi is expensive. Just imagine, already protected by intellectual property rights.
By this way do need: to replace flags and other Formula One attributes. It's not just to change the name in Face book. By this way we can't disagree with Joe Saward. (let me explain: these changes could wait to winter)Apparently no one will be waiting for. Liberty Media is working hard for the image, and 'yes', we noticed it. Although, 'how are these costs justified?' is not our problem.
Everything seems to be clear, except Scuderia Ferrari' problems. The transition to the new engines in Red Bull Racing can't leave us for relax. It's not even by the transitions, there is a perfectly logical question. You do not have the finance in your budget, but you have this: to doing shows and change logos, etc.
Anyway Liberty Media has beginning to work. Men, brave men try and working hard, and no one will judge them. Change is good thing, but let's agree that these changes must doing motor sport better. Let your aspirations be directed to the good side and do not lost in the threads of logical thinking.
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Taisiya Lavrova
Russian motorsport's journalist, a painter. I enjoy to motivate you by posts about bravest drivers and most beautiful autodromes. If you like it, follow me.
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